Nimblejack, an Indianapolis based creative agency, hired me to create a holiday season animation for Indianapolis Power & Light (IPL). Their goal was to highlight a improvements made to IPL's power grid.
Tony May of Nimblejack handled art direction, while I provided character design, storyboards, an animatic and the final animation. Turnaround was about a month and ran over the Thanksgiving holiday. To hit my deadline, I contracted the multi-talented Cameron Bourquein to assist with background art and 3D elements.
The final product received a warm reception from IPL staff and was used both internally and on their social media accounts.
The final animation.
![](https://cdn.myportfolio.com/9841bbba-b793-4925-a3e9-b2c0f77ed02b/f1852eeb-e590-4d7f-89e6-5d49f40fdb3c_rw_600.png?h=1a35eaf780973c29ad11ecd8c3f9e8d1)
![](https://cdn.myportfolio.com/9841bbba-b793-4925-a3e9-b2c0f77ed02b/8a04fb4a-8cd9-4029-b690-8b20bd14184b_rw_600.png?h=1dc82f7069436696097f5c91c51af7f0)
![](https://cdn.myportfolio.com/9841bbba-b793-4925-a3e9-b2c0f77ed02b/feb6cbab-4579-42b0-8c60-2ee1be917c6e_rw_600.png?h=a5abefc0cd3782aec2e2b00880872a40)
Several changes were made in response to the final storyboards. A suburban street replaced the power plant which was moved to a later point in the animation. The windmills were cut and a pipeline shot was added.
This animatic was created using storyboard sketches, a rough music cut, and a crude model of the character's walk cycle. It was key in locking the animation's timing, and made it apparent that we needed to cut a shot. The image of the pipeline was removed. Making the call at this stage saved both time and money.
![](https://cdn.myportfolio.com/9841bbba-b793-4925-a3e9-b2c0f77ed02b/997da576-1de8-4808-bc67-71c38529ade7_rw_600.png?h=bc352e0aade20a71e986fdacac07e7dc)
![](https://cdn.myportfolio.com/9841bbba-b793-4925-a3e9-b2c0f77ed02b/7203204d-8ae0-4388-b549-4d9c91050f75_rw_600.png?h=5fb8c1efd12c1597846f36c8fe366f95)
![](https://cdn.myportfolio.com/9841bbba-b793-4925-a3e9-b2c0f77ed02b/3fa34f29-7507-41f7-9170-03790ac4c5cb_rw_600.png?h=28958266e00aadedbc3f1ae236d30a57)
![](https://cdn.myportfolio.com/9841bbba-b793-4925-a3e9-b2c0f77ed02b/45f44022-26a3-49d3-aefb-231d3ab474bc_rw_600.png?h=595b4b64ddb9d86689a7372c20e790ec)
![](https://cdn.myportfolio.com/9841bbba-b793-4925-a3e9-b2c0f77ed02b/3557f450-4d7e-431d-a2dd-124577bbb1e0_rw_600.png?h=4526b538e0b84cf507c25929bb5d4f93)
Illustration for email and landing page which linked to the animation.