This interactive was designed for Cook Medical's Blue Dolphin emergency tracheotomy device. It pulled double duty as a promotional piece for hospital staff, and a training tool for Cook's sales team.
Members of the sales team were likely unfamiliar with the steps needed to perform a tracheotomy. This piece educated them on the process, and how Blue Dolphin could assist in it.
A screen recording of the interactive.
Making this piece interactive involved learners and ensured they could not easily skip material.