King Systems, a medical device manufacturer, was launching a new product: The KingVision Video Laryngoscope. They wanted a tool to educate potential customers on the use of the product, and how it could reduce overall cost for laryngoscopies in their institutions.
The solution was mini-site distributed through King Systems' website and in promotional packages that included a sample of the product. The mini-site included an interactive which highlighted features of the device, a video showing the device in action, a slideshow explaining its step-by-step use, and a calculator which allowed hospital staff to calculate the cost of the device against their current technology.
Highlight reel of mini-site. Click here to view the full-length video.
![](https://cdn.myportfolio.com/9841bbba-b793-4925-a3e9-b2c0f77ed02b/7a8a6eca-d59a-43d9-84cd-fbe21b2963cf_rw_600.png?h=daa901fa30e44f1cd6160d9d100bd1e8)
![](https://cdn.myportfolio.com/9841bbba-b793-4925-a3e9-b2c0f77ed02b/633d1abe-cc05-434d-85d4-b37ffaaad7b8_rw_600.png?h=1a9507236efade6c459ac73d0942368e)
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Storyboards for the video's intro describe the product spinning into frame and assembling itself.
![](https://cdn.myportfolio.com/9841bbba-b793-4925-a3e9-b2c0f77ed02b/ec8b9ffc-55f7-4591-b969-8ad1dc895653_rw_600.png?h=f56e0aae96ce47eab5396703b4d649e8)
![](https://cdn.myportfolio.com/9841bbba-b793-4925-a3e9-b2c0f77ed02b/0046dab8-baeb-4d99-add8-531257ef1559_rw_600.png?h=fc6c9ab08b0a9f9ed9f2ed21f3d6e6b6)
![](https://cdn.myportfolio.com/9841bbba-b793-4925-a3e9-b2c0f77ed02b/828d7a4d-4f9c-4ab4-87d1-d8838e7420fd_rw_600.png?h=14d8e035975ceaac16379c650f729c2c)
Wireframes for the mini-site.